Cadillac ct6-v launch digital campaign
With a brand new launch of the new CT6-V, Cadillac needed a unique digital campaign to connect with its niche audience, drive awareness and create excitement with a focus on the sports trim, performance and exterior.
Ask An Engineer
A very unique aspect of the brand new Black Wing V-8 is that every single engine is hand built and signed by one of the 6 engineers. To leverage this we had a the chance to talk to the engineers and connect them with their audience.
By tapping into social we can solicited questions that consumers had for the engineers and designers of the all new Black Wing V8 engine. Then included an answer per social touchpoint as part of an on-going series. This will garner interest and become part of a continuous communication journey.
Facebook Canvas
This immersive in-platform content experience gives hand raisers an opportunity to learn more about the CT6-V features while moving them down the funnel into build and price.
Facebook Carousel
FB carousels enable us share the insider CT6 and CT6-V story thru engineer quotes. Thus, offering an aggregate of quotes in one unit.
