Hey there, I’m Alex.

I’m a creative based in Metro Detroit, with a love for bold ideas and design that isn’t afraid to color outside the lines. But my creative roots actually started on a dance floor. Yep, I used to breakdance. Dancing was my first creative outlet and my first lesson in thinking outside the box. It showed me that creativity could live in movement, rhythm, expression and eventually, in design.

In high school, I took a leap into an off-campus tech program, and that’s when everything clicked: I could actually do this for a living. Ever since, I’ve been blending technical craft with conceptual thinking. On one side, I love the nitty-gritty of web design (clean lines, smart UX, all the nerdy goodness) and on the other, I thrive on the thrill of wild ideas and imaginative concepts. For me, keeping a sense of play and possibility is what keeps creativity alive.

When I’m off the clock, I’m still all about movement, just slightly more “dad with a foam roller” than “guy spinning on his head.” I stay active with mountain biking, lifting, and chasing my daughter around like she’s training for the Olympics. Creativity and movement keep me balanced and make life way more fun.